Coverage System
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The Coverage System is Conduct's professional screenplay analysis module, implementing the complete 16-point industry rubric used by studios, production companies, and literary agencies to evaluate scripts. It provides comprehensive assessments of premise strength, structural integrity, character development, marketability, and production feasibility.
Unlike traditional script notes that focus on subjective reactions, the Coverage System employs a systematic evaluation methodology that combines qualitative analysis with quantitative scoring to produce actionable recommendations backed by concrete evidence from the screenplay.
Overview
The Coverage System addresses the fundamental challenge in screenplay evaluation: how to systematically assess artistic merit while predicting commercial viability. Traditional coverage is often inconsistent, heavily subjective, and lacks the depth needed for confident greenlight decisions.
Conduct's coverage implementation solves this through three core innovations:
- Structured Analysis — Every screenplay is evaluated against the same 16 rubric items, ensuring consistency and comprehensive coverage
- Evidence-Based Assessment — Claims are supported with specific page references, dialogue examples, and scene citations
- Weighted Scoring — Numerical scores reflect the relative importance of different elements (characters and structure weighted more heavily than formatting)
Key Features
| Feature | Description | Benefit |
|---|---|---|
| Beat Sheet Generation | Automatic identification of Save the Cat, Hero's Journey, and Three-Act beats | Validates structural integrity and pacing |
| Scene Breakdown | Scene-by-scene analysis with character presence and story function | Identifies pacing issues and structural gaps |
| Character Tracking | Page count, dialogue volume, and arc progression per character | Ensures ensemble balance and protagonist focus |
| Theme Analysis | Primary theme identification with consistency verification | Confirms thematic coherence throughout narrative |
| Market Comps | Comparable films with box office and budget data | Contextualizes commercial expectations |
| Legal Review | E&O concerns, defamation risks, and rights issues | Flags potential legal exposures early |
The 16-Point Rubric
The rubric divides screenplay evaluation into 16 discrete assessment areas, each targeting a specific aspect of the script's quality and viability. These items are not arbitrary—they represent the questions decision-makers actually ask when evaluating material for acquisition or production.
Logline
One-sentence premise capturing protagonist, goal, conflict, and stakes. Must be compelling enough to pitch verbally in 15 seconds.
Story Summary
2-3 page synopsis covering all major plot points, character arcs, and thematic development from opening to resolution.
Structure
Act balance, pacing, cause-and-effect logic, plot coherence. Evaluates whether story beats land at expected page counts.
Characters
Protagonist strength, antagonist effectiveness, ensemble balance, arc completeness, and character differentiation.
Theme & Tone
Theme identification, organic emergence through action, tonal consistency, and genre expectations alignment.
Originality
Premise differentiation, execution freshness, voice distinctiveness. Does this feel like something we've already seen?
Marketability
Target audience, budget range, casting appeal, distribution potential, international considerations.
Writing Craft
Prose clarity, scene economy, dialogue rhythm, visual storytelling, action line effectiveness.
Red Flags
Legal exposure (defamation, E&O), offensive content, unproduceable elements, toxic subject matter.
Budget Assessment
Cost drivers, VFX density, location complexity, cast size, period requirements, value opportunities.
Format & Polish
Page count appropriateness, formatting accuracy, industry compliance, typos, readability.
Recommendation
Final tier assignment (PASS / CONSIDER / RECOMMEND) with supporting rationale and confidence level.
Scoring
Weighted numerical scores across all categories with letter grade equivalent (A through F).
Rights Analysis
IP source verification, availability status, life-rights requirements, existing attachments.
Rewrite Potential
Concept salvageability, structural fixability, scope estimation. Is this a page-one rewrite or minor polish?
Recommended Actions
Concrete next steps, timeline estimates, resource allocation, decision-maker recommendations.
Analysis Methodology
Coverage analysis follows a systematic four-phase process designed to extract maximum insight while maintaining objectivity:
Phase 1: Structural Decomposition
The screenplay is parsed into its component elements:
- Scene headings, action lines, character names, dialogue, parentheticals, and transitions
- Page counts per act, scene lengths, character appearances
- Beat positions mapped to standard structural paradigms (Save the Cat, Hero's Journey, Three-Act)
Phase 2: Pattern Recognition
Automated analysis identifies structural patterns:
- Inciting incident placement (typically pages 10-15)
- Act breaks and midpoint (page 55-60 for 110-page script)
- Character introduction distribution (too many too late?)
- Dialogue-to-action ratio per scene and overall
- Pacing indicators (scene lengths, act lengths)
Phase 3: Qualitative Assessment
Human-level analysis evaluates subjective elements:
- Premise strength and commercial hook potential
- Character depth, arc completeness, voice differentiation
- Thematic coherence and organic development
- Dialogue authenticity and rhythm
- Emotional resonance and stakes escalation
Phase 4: Synthesis & Scoring
Results are compiled into a unified recommendation:
- Category scores weighted by importance
- Strengths and weaknesses clearly delineated
- Evidence-based rationale for final tier recommendation
- Actionable next steps with timeline estimates
While the Coverage System can leverage large language models for certain analysis tasks (theme identification, dialogue assessment), all recommendations require human validation. The system is designed to augment, not replace, experienced coverage readers.
Scoring System
Each rubric item receives a numerical score from 0-100, which is then weighted according to its importance in determining overall script quality. The weighted scores combine to produce a final composite score.
Category Weights
| Category | Weight | Rationale |
|---|---|---|
| Premise (Logline + Summary) | 20% | Foundation of marketability; weak premise cannot be fixed in execution |
| Characters | 20% | Actors drive greenlight decisions; characters must be compelling |
| Structure | 20% | Poor structure creates unfixable pacing and coherence issues |
| Dialogue | 15% | Critical for actor appeal and scene-level engagement |
| Originality | 10% | Differentiates material in crowded marketplace |
| Commercial Viability | 15% | Budget feasibility, audience appeal, revenue potential |
Score Calculation
The final score is computed as a weighted average:
// Weighted Score Formula
FinalScore = (Premise × 0.20) +
(Characters × 0.20) +
(Structure × 0.20) +
(Dialogue × 0.15) +
(Originality × 0.10) +
(Commercial × 0.15)
Grade Equivalents
| Score Range | Letter Grade | Industry Equivalent | Typical Action |
|---|---|---|---|
| 90-100 | A | Excellent | Fast-track to principals, option/acquire immediately |
| 80-89 | B | Good | Strong consider, request meeting with writer |
| 70-79 | C | Fair | Consider with reservations, may require rewrite |
| 60-69 | D | Poor | Pass on project, track writer for future material |
| 0-59 | F | Not Ready | Hard pass, do not track |
Recommendation Tiers
Every coverage report concludes with one of three tier recommendations. These tiers guide decision-makers on how to proceed with the material.
RECOMMEND Recommend
The script is ready for production consideration and should be fast-tracked to decision-makers. This tier is reserved for material that excels across multiple rubric categories and has clear commercial potential.
Criteria for Recommendation:
- Score of 80+ (B or higher)
- No critical weaknesses in structure, character, or premise
- Clear target audience and market positioning
- Realistic budget range with revenue potential
- No major legal red flags or unproduceable elements
Typical Actions:
- Circulate to principals (producers, financiers, department heads)
- Initiate option/acquisition negotiations
- Request meeting with writer
- Begin preliminary talent packaging discussions
CONSIDER Consider
The script shows promise but has identifiable weaknesses that may require addressing. Material may be viable with the right attachments or after revision.
Criteria for Consider:
- Score of 70-79 (C or high D)
- Strong premise but execution issues
- Fixable structural or character problems
- Commercial potential contingent on specific elements (cast, director, budget)
Typical Actions:
- Request rewrite or polish
- Conditional interest based on attachments
- Second opinion from senior coverage reader
- Track writer for future projects
PASS Pass
The script does not meet quality or commercial standards for pursuit. May have fundamental issues that cannot be easily remedied.
Criteria for Pass:
- Score below 70 (D or F)
- Fundamental premise or structural flaws
- Weak characterization or dialogue
- Unclear target audience or commercial viability
- Unproduceable at any realistic budget
Typical Actions:
- Decline material with standard rejection
- Optionally track writer if craft shows promise
- No further consideration of this specific project
RECOMMEND should be used sparingly (less than 10% of coverage). Over-recommending dilutes the signal and reduces decision-maker confidence in the coverage process. When in doubt, default to CONSIDER rather than inflating to RECOMMEND.
Output Formats
The Coverage System supports three output formats, each optimized for different use cases:
HTML (Default)
Rich, styled HTML reports designed for web viewing and sharing. Includes:
- Table of contents with anchor links
- Collapsible sections for long analyses
- Syntax-highlighted code blocks for dialogue examples
- Embedded charts for scoring breakdowns
- Print-optimized CSS for PDF conversion
conduct coverage full screenplay.fdx --output-format html --output report.html
Print-ready PDF documents suitable for archival and distribution. Preserves all formatting and charts from HTML output.
conduct coverage full screenplay.fdx --output-format pdf --output report.pdf
JSON
Machine-readable structured data for integration with tracking systems, databases, or custom applications. Includes all analysis data, scores, and metadata.
conduct coverage full screenplay.fdx --output-format json --output report.json
JSON Schema Example:
{
"title": "Screenplay Title",
"author": "Writer Name",
"date": "2025-12-16",
"recommendation": "CONSIDER",
"overall_score": 76.5,
"grade": "C+",
"rubric_items": {
"logline": {
"score": 85,
"analysis": "Strong hook with clear protagonist..."
},
// ... 15 more items
}
}
Generate both HTML (for stakeholder review) and JSON (for database storage) in the same analysis run using --output-format html,json.
Usage Examples
Full 16-Point Coverage
# Complete coverage with HTML output
conduct coverage full screenplay.fdx --output-format html --output coverage.html
# Include beat sheet in analysis
conduct coverage full screenplay.fdx --beatsheet save-the-cat -o coverage.html
# Generate JSON for database import
conduct coverage full screenplay.fdx --output-format json -o coverage.json
Individual Rubric Items
# Analyze logline strength
conduct coverage logline screenplay.fdx
# Structure analysis with beat identification
conduct coverage structure screenplay.fdx --identify-beats
# Character arc analysis
conduct coverage characters screenplay.fdx --analyze-arcs
# Market assessment with comparables
conduct coverage market screenplay.fdx --find-comps
Beat Sheet Generation
# Save the Cat 15-beat structure
conduct coverage beatsheet screenplay.fdx --format save-the-cat
# Hero's Journey (Campbell's monomyth)
conduct coverage beatsheet screenplay.fdx --format hero-journey
# Traditional three-act structure
conduct coverage beatsheet screenplay.fdx --format three-act
Performance Benchmarking
# Benchmark coverage performance
conduct coverage benchmark screenplay.fdx --iterations 10
# Include memory profiling
conduct coverage benchmark screenplay.fdx --iterations 5 --memory
# Warmup runs for JIT stabilization
conduct coverage benchmark screenplay.fdx --iterations 10 --warmup 2
See Also
- Coverage Workflow Guide — End-to-end process documentation
- Complete Rubric Reference — Detailed explanation of all 16 items
- coverage Command Reference — Full CLI documentation
- Professional Coverage Guide — Industry best practices
- experiment Command — Multi-screenplay batch analysis
The Coverage System is built on the principle that great material can come from anywhere, but objective evaluation requires systematic methodology. Every screenplay deserves comprehensive, evidence-based assessment—not cursory reads that miss hidden potential or inflate mediocre execution.